Go Vertical!

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About Course

Become THE Real Estate Agent of choice by local employers in your area

Is affordable housing in short supply in your market?
Are you finding it harder to differentiate yourself from your competition?
Is everyone fighting for the same business? 

Get off the hamster wheel and work with local employer groups providing real estate services and other benefits providers in these companies. YOU are the agent of choice. YOU become the trusted advisor for the employees and their families, and YOU help them buy and sell homes with little to no competition!

Program includes:

  • 8 Modules of coursework on video-on-demand
  • Bonus module – Teacher’s Federal Credit Union Agent/Broker Network
  • Resources and tools
  • Inclusion in the Teachers Federal Credit Union Agent/Broker Network

Additional benefits

  • One-on-one consulting
  • Assistance with webinars and presentations
  • Live support with potential clients

We will show you how to close these pipelines of business AND we’ll even help you do it!

DESCRIPTIONS OF EACH MODULE:

Needs Assessment for your market
Learn to tap available resources to identify the best candidates for your employer housing program. How does housing affect local employers, and what statistics can you share that will help to guide the conversation? 

One stop shopping
The cornerstone for any employer housing program is access to the best service providers in the homeownership industry. The real estate agent, loan officer, title rep, insurance salesperson, and other vendors/partners can deliver exceptional service to your clients AND introduce you to new ones!

Understanding housing grants and subsidies
Building a pipeline of customers doesn’t always start at the beginning, but when it does, having a thorough understanding of down payment assistance programs can help you build trust and future customers. Having this tool in your arsenal will show your corporate client that you care about ALL of the employees in that company, not just the CEO!

Prospecting for corporate clients
When you complete this module, you WILL have identified dozens of potential corporate clients in your immediate circle of influence! Your vertical marketing campaign starts right here. You will also learn which companies make the BEST targets for your efforts from day one. 

The presentation process
Knowing what to do when meeting prospective companies is vital to your success. Learn the steps to effective and efficient presentations, and you’ll earn more business than you can handle!

The Eight “R’s” of Employer Housing Programs
This module explains why employers should consider having employer housing in place for their staff. Employee benefits are dwindling nationwide, and you can provide a NO COST program for your market. 

Maintaining your corporate accounts
Now that you have a new corporate client, what do you do next? This module will give you everything you need to maintain constant contact with the client’s employees. Leverage your TEAM so that Together Each Achieves More!

PR and advertising
You are a winner! Your successes will lead to new accounts when you capitalize on the wealth of PR from your program. Outsmart and outpace your competition when you Go Vertical! TODAY.

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What Will You Learn?

  • Needs Assessment for your market
  • One stop shopping
  • Understanding housing grants and subsidies
  • Prospecting for corporate clients
  • The presentation process
  • The Eight “R’s” of Employer Housing Programs
  • Maintaining your corporate accounts
  • PR and advertising

Course Content

Go Vertical Course
Go Vertical summary goes here

  • Needs Assessment for your market
    08:15
  • Quiz – 1. Needs Assessment for your market
  • One stop shopping
    08:57
  • Quiz 2 – One Stop Shopping
  • Understanding housing grants and subsidies
    04:37
  • Quiz 3 – Housing Grants and Subsidies
  • Prospecting for corporate clients
    17:11
  • Quiz 4 – Prospecting for Corporate Clients
  • The Presentation Process
    13:12
  • Quiz 5 – The Presentation Process
  • The Eight “R’s” of Employer Housing Programs
    15:21
  • Quiz 6 – The Eight R’s of Employer Housing
  • Maintaining your Corporate Accounts
    17:56
  • Quiz 7 – Implementing a Successful Campaign
  • Public Relations Opportunities
    12:02
  • Quiz 8 – Public Relations Opportunities

Go Vertical! Coaching